This paper studies the implication of channel discrepancy between the retail and direct channels in a dual-channel supply chain consisting of one common retailer and two manufacturers in which the manufacturers may have different market powers. Each manufacturer provides a substitutable product and opens an online channel to customers directly. We develop an analytical model to derive... https://www.hollandscountryclothinges.shop/product-category/horse-muzzles/
The Implication of Channel Discrepancy in a Dual-Channel Supply Chain
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